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Hooked

2014 . Business & Economics, Consumer Behavior, Development, Marketing . Nir Eyal, Ryan Hoover

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37 total

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33K total

About the book

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Revised and Updated, Featuring a New Case Study How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: * Practical insights to create user habits that stick. * Actionable steps for building products people love. * Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Year:

2014

Language:

English

Publisher:

Portfolio/Penguin

Pages:

242

ISBN:

1591847788 (ISBN13: 9781591847786)

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Reviews

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Colin Hively

11 months ago

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Awesome book that really shows how to build products with staying power that contribute to users lives!

TL

Tony Lashley

1 year ago

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I agree with Morten’s analysis; I personally liked the slightly more academic nature but also think more examples would have really made the book stand out.

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Morten Veith Schroeder image

1 year ago

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It’s interesting but a bit too text-book and frameworked. Would have liked more practical examples to make the story come alive

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Bjørn Valentin

1 year ago

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Fantastisk bog

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