2019 . Biography, Business & Finance, Non-fiction . Robert Iger, Joel Lovell
A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. "I knew there was nothing to be gained from arguing over the past," Iger writes. "The only thing that mattered was the future, and I believed I had a clear idea of the direction Disney needed to go." It came down to three clear ideas: 1) Create the highest quality content Disney could produce. 2) Embrace and adopt technology instead of fighting it. And 3) Think bigger--think global--and turn Disney into a stronger brand in international markets. Twelve years later, Disney is the largest, most respected media company in the world counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and Iger is recognized as one of the most innovative and successful CEOs of our time. Now, he's sharing the lessons he's learned while running Disney and leading its 200,000 employees--taking big risks in the face of historic disruption; learning to inspire the people who work for you; leading with fairness and communicating principles clearly. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as a studio supervisor at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the evolving Star Wars myth. "Over the past fourteen years, I think I've learned so much about what real leadership is," Iger writes. "But I couldn't have articulated all of this until I lived it. You can't fake it--and that's one of the key lessons in this book."
0399592091 (ISBN13: 9780399592096)
6 months ago
Lately, I've been reading nonfiction and biographies are my favourite. I loved this book. I read it in two days and I could not put it down. I have been a Disney fan all my life and getting to learn about the business perspective rather than the creative side was fascinating. Throughout the book, he gives lessons on respect, empathy, courage and other important principles that he considers every leader should have. As someone who is studying communication in creative industries, it was insightful to see how he studied Steve Jobs, George Lucas, and other CEOs to understand what they needed to accept whatever deal he was going to offer. Also, the changes the company had to make to stay relevant in a rapidly evolving digital era are helpful to grasp the decision making process and vision within leaders in big corporations.
10 months ago
Quite enjoyed this book on Robert Iger! I especially enjoyed hearing how he transformed the company and made key acquisitions. It was a bit too superficial in the sense that it felt a bit polished at times and would have liked more depth and vulnerability from him. But worth a read. The audible version was great 👌
2 months ago
6 months ago