Browser doesn't support javascript
image
image

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

1993 . Al Ries, Jack Trout

image 8.7

3 total

image4.1/5

0 total

About the book

image4.1/5.0

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Year:

1993

Language:

en-US

Publisher:

Harper Business

Pages:

143

ISBN:

088730592X (ISBN13: 9780887305924)

crosss

Download our app and

discover great

  • movie
  • TV show
  • book
  • podcast
  • food & drink
  • movie
  • TV show
  • book
  • podcast
  • food & drink
  • movie
  • TV show
  • book
  • podcast
  • food & drink
  • movie
  • TV show
  • book
  • podcast
  • food & drink
  • movie
  • TV show
  • book
  • podcast
  • food & drink

recommendations

r
Something went wrong. Please refresh to get it working