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The Strategy and Tactics of Pricing

2006 . Business & Economics, Decision-making & Problem Solving, Marketing, Economics . Thomas T. Nagle, John E. Hogan (Ph. D.)

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About the book

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For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

Year:

2006

Language:

English

Publisher:

Pearson/Prentice Hall

Pages:

349

ISBN:

0131856774 (ISBN13: 9780131856776)

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