Browser doesn't support javascript
Buyology

Buyology

2008 . Business & Economics, Advertising & Promotion, Consumer Behavior, Marketing . Martin Lindström

image 9.5

4 total

image3.8/5

13K total

Rate
Done
Save
Nope
Buyology

About the book

image3.8/5.0

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding: Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up. Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves. "Cool” brands, like iPods trigger our mating instincts. Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away . Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.

Year:

2008

Language:

English

Publisher:

Doubleday

Pages:

240

ISBN:

0385523882 (ISBN13: 9780385523882)

Similar books you haven’t read

Brandwashed
The Brand Gap
Contagious
Permission Marketing
The New Rules of Marketing & PR
All Marketers are Liars

Reviews

No reviews for this book yet

Oh hey there 👋

To take that action, you gotta
download Friendspire or
log in to your account