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Crossing the Chasm

Crossing the Chasm

2002 . Business & Economics, Management, New Business Enterprises, Marketing . Geoffrey A. Moore

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Crossing the Chasm
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About the book

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Year:

2002

Language:

English

Publisher:

Harper Collins

Pages:

256

ISBN:

0060517123 (ISBN13: 9780060517120)

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Reviews

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Colin Hively

2 years ago

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Awesome book about the process of disrupting an industry and how to convert to the mainstream

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