2008 . Business & Economics, Economics
Finding the right price for your product or service often feels more like an art than a science. Today's consumers are more price-sensitive and cost-savvy than ever. Price a product too high and you may limit your market. Price too low and not only will you leave money on the table, you may damage your brand or, even worse, ignite a competitive price war.This book provides the techniques you'll need to manage your pricing strategy with confidence.
Harvard Business School Pub.
1422146588 (ISBN13: 9781422146583)
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