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Start with Why

Start with Why

2009 . Business & Economics, Leadership, Entrepreneurship, Motivational . Simon Sinek

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83 total


184K total

Start with Why
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About the book


The inspirational bestseller that ignited a movement and asked us to find our WHYDiscover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.   START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?   People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.    START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.










1591842808 (ISBN13: 9781591842804)

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Morten Schroeder image

9 months ago


This is a completely fine book but it’s really not revolutionary and his Ted talk pretty much sums up the main concepts. It’s not bad at all and it’s a quick read. I would have given the book a 7 if it wasn’t for the insane focus on Apple. The author just drinks the koolaid a little too much.


Mie Skjodt

2 years ago


This is a must read. Simon Sineks perspectives are super relevant for learning how to sell your message and influence people. I use the principles every single day. It is an easy read with many examples. Written American style.


Richard Street

1 year ago


An eye opening revelation about finding purpose in life and using that purpose to drive forward.


Andrea Karduss Napoletano

2 years ago


Great way to understand the importance on knowing WHY you do what you do. It ranges from your own life to your actual business


Julius Mygind

3 years ago


Hvorfor ? Denne bog brugte jeg til at bygge mine foredrag op omkring ! Vil du gerne havde mere ud af dit business så læs den her!

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