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The Four

The Four

2017 . Business & Economics, Entrepreneurship, Technology & Engineering, Social Aspects, Economic History . Scott Galloway

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16K total

The Four
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About the book


NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.  For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.










0735213658 (ISBN13: 9780735213654)

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Jordi B image

1 year ago


Great Book and still very relevant. This book was way better than I expected. Do keep in mind that the author is a bit bias in terms of his political views, and this shows in his writing, but if you take that into consideration the book is very good. Also, considering the book was written 3 - 4 years ago, and technology is moving at a ridiculous pace, I thought the book would be dated already. However, this book is still very relevant and if anything some of Scott's predictions have come true. I like the fact that he focuses a lot on sales and marketing and skills and strategies that you can potentially apply to your own business. The book was very well researched, structured, and explained, and I enjoyed the sarcastic humor that is injected throughout to keep the reader engaged.


Markus Marañon Straarup image

1 year ago


A pretty interesting take on the worlds four most dominant companies. However at times it feels like four different interwoven books rather than a holistic story.


Sidsel Libergren image

1 year ago





1 year ago


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