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The Law of Reputation and Brands in the Asia Pacific

The Law of Reputation and Brands in the Asia Pacific

2012 . Business & Economics, Entrepreneurship, Law, Intellectual Property . Andrew T. Kenyon, Wee Loon Ng-Loy, Megan Richardson

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The Law of Reputation and Brands in the Asia Pacific
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About the book

Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.

Year:

2012

Language:

English

Publisher:

Cambridge University Press

Pages:

279

ISBN:

1107017726 (ISBN13: 9781107017726)

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