Browser doesn't support javascript
What Great Brands Do

What Great Brands Do

2013 . Business & Economics, Marketing, Advertising & Promotion . Denise Lee Yohn

-

total

image3.9/5

303 total

Rate
Done
Save
Nope
What Great Brands Do

About the book

image3.9/5.0

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be builtβ€”and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. - Reveals the seven key principles that the world's best brands consistently implement - Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands - Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Year:

2013

Language:

English

Publisher:

John Wiley & Sons

Pages:

272

ISBN:

1118824334 (ISBN13: 9781118824337)

Similar books you haven’t read

Buyology
The Brand Gap
The New Rules of Marketing & PR
All Marketers are Liars
Hooked
Inbound Marketing

No reviews for this book yet

Download our free app
and get personalized
recommendations

🍿Movies

πŸ“šBooks

πŸ“ΊTV shows

πŸŽ™Podcasts

Oh hey there πŸ‘‹

To take that action, you gotta
download Friendspire or
log in to your account